Corporate managers from various organizations and companies in Kenya benefited from a Corporate Social Responsibility (CSR) training organized by Ufadhili Trust. The training was held on Tuesday 29th November, 2011 at a Nairobi Hotel and focused on ‘Strategic Corporate Community Engagement’.
The training was intended to help corporate managers gain a deeper understanding of this important concept and business practice. Participants were taken through the process of developing an effective community engagement strategy, how CSR can be used to embed responsible business values throughout the company/organizations, and how community engagement if done well, has the potential to improve a company’s reputation and brand value.
The workshop was part of Ufadhili’s ongoing work to assist companies in making Corporate Social Responsibility (CSR) an integral part of business strategy and practice. Participants learned how an effective community engagement strategy has potential to create mutual benefit for both business and society.
These discussions were supported by case study presentations from leading companies in the area of community engagement.
The training was facilitated by some of the leading CSR experts including; Paul Kasimu- Group HR Director, East African Breweries, Rehema Muniu of Synovate-Kenya, Maryjka Beckmann of AAR Beckmann Trust, Regina Gichuhi - Community Relations Manager at Barclays Bank and Rosemary Mutunkei of the Kenya Red Cross Society.